Strategy: Ebreeda is the new brand of batteries for hybrid and electric cards: a completely Roman company which has in its grasp the possibility of conquering the Italian, European and international markets through e-commerce. The naming contemplates exactly this need, transforming an Italian word (the adjective “ibrida” meaning hybrid) in a word that sounds English creating a linguistic hybrid, its electric and ecological (the first E) nature and the strength of a new and evolved race (“breed”) of batteries. Even the logo expresses this essence: energy, technology and ecology are synthesized in the colors chosen and in the distinctive lettering for a strong impact. In a game of contrasts, green, symbolizing life, of the first “E” which meets the grey of “breeda”which encapsulates the metallic and technological nature of the battery. The same communicative force was applied to the payoff, the corporate identity, the website design and the publishing schedule for their social media profiles.